上海天天彩选4

创新者说 | 雅伊华:解决85后买不到理想家具的难题

   日期:2020-01-20     评论:0    
核心提示:袁媛加持后的RED&Y系列首次亮相,会有什么样的惊喜?2020年,深圳时尚家居设计周,见分晓!

前言:就像“中国制造”的崛起改变了世界经济图景,今天“中国创新”也正日益带给全球深层改变。伴随着新一轮科技和产业革命不断萌发,创新已经成为全球竞争高地,从企业到国家,以创新求胜,普遍成为战略性抉择。

惟创新者强成为当今时代的先声。虽是传统制造业,家居行业的创新力量也从未缺席,作为创新主体的创建者们,一直走在引领时代发展的前端,用他们的创新故事和创新宏图记录这个时代的发展。鉴于此,新浪家居联合深圳时尚家居设计周暨深圳国际家具展,特别推出“创新者说”系列报道,发掘家居业的创新品牌,展示其创新思路与见解,寻踪家居行业沿革与未来发展机会。本文采访的是北京雅伊华家居CEO李京。

“有些只是想挂个名而已。

针对市面上一些家具品牌与设计师之间的合作,北京雅伊华家居(下称“雅伊华”)CEO李京如是说。他认为少数企业有醉翁之意不在酒之嫌——借设计师的名气做营销。

JIAJUXINGYEZHONGRENZHENZUOSHEJIDEBUSHAO,DANQUESHICUNZAILIJINGSUOSHUODEXIANXIANG。

不过,雅伊华前不久也刚刚和知名设计师袁媛、雕塑家张若愚达成合作,难道,他们的合作就不是为了“挂个名”、利用设计师的IP吗?

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填补市场与85后需求的断层

上海天天彩选4QISHI,YAYIHUACHUANGLIYIJING24NIAN,ZHISHICIQIANYIZHISHIZHUANZHUYUCHUKOUDEQIYE,ZHANGNIANLAIJIANCHIYANFASHENGCHANYISHIJIJIANFENGGEJIAJU,ZAIWAIXIAOLINGYUPOYOUMINGWANG。YAYIHUAHEZUOSHEJISHIYUANYUANJIURENWEI,YAYIHUAZAIGONGYEHUA、CHENGBENKONGZHI、SHENGCHANGUANLISHANGYOUHANGSHIDEJICHU,ZHEIYESHITAYUANYIYUZHIHEZUODEZHONGYAOYUANYIN。

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李京给RED&Y系列的定位非常明晰——85后市场。不是80后,而是更为细分的85后

LIJINGBENSHENYESHINIANQINGREN,TARENWEIZIJILEJIEDANGQIANNIANQINGXIAOFEIQUNTIZAIGOUMAIJIAJUSHIHOUDEKUNAO。

NIANQINGRENXIHUANYOUSHEJIGAN、YOUSHISHANGGAN,TEBIESHIYOUGEXINGDEDONGXI,DANDANGQIANSHICHANGDUITAMENQISHIBINGBUYOUHAO。ZAIDAZHONGJIAJUMAICHANGLI,TONGFENGGEDECHANPIN,YAOSHIYINQUPINPAI,GUJILIANLAOBANDOURENBUCHUZIJIACHANPIN,WUFAMANZUNIANQINGQUNTIDEGEXINGXUQIU。ERGAODUANJIAJULINGYU,SUIRANGEJIACHANPINYOUXIANMINGDEFENGGEHETESE,DANJIAGEGAOANG,YIBANXIAOFEIZHESHIZAIXIAOFEIBUQI。

李京认为此间存在巨大的断层,他要做点跟别人不一样的东西,补上这个断层,这就是他的小梦想

JUTIZENMEBUYIYANGNI?YAYIHUAZAILINIANHECHANPINFANGMIANYOUDUTEDEYOUSHI。

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上海天天彩选4DANYOUYURED&YMIANXIANGDESHINIANQINGXIAOFEIQUNTI,TAMENSHIYEKAIKUO、LEJIEBINGNENGJIESHOUGUOJISHANGZUIQIANWEIDECHANPINSHEJI,SUOYISUOWEIDE“CHAOQIAN”ZHEILIQUECHENGLE“GANGGANGHAO”。DANGRAN,RED&YDECHANPINYEGENJUZHONGGUORENDESHENGHUOHUANJINGHESHENGHUOFANGSHIZUOLECHONGFENDEBENDIHUADIAOZHENG,SHIHEDANGQIANNIANQINGXIAOFEIQUNTIDEHUXINGJITIAOJIAN。

LINGWAI,YOUYUDUONIANDESHENGCHANYANFAJINGYAN,YAYIHUADECHENGBENKONGZHIYOUYUHENDUOZHUANZHUXIAOERMEIDEQIYE,NENGYISHIZHONGDEJIAGETIGONGGAOPINZHIYOUPOJUSHEJIGANDECHANPIN。ERQIE,WEILEMANZUNIANQINGQUNTIDEGEXINGXUQIU,RED&YJUJUECUQIANDEMOFANGHEYIWEIDEGENFENG,JIANGYUANCHUANGYUCHUANGXINZUOWEIPINPAIDEJIBENSUQIU。

 

原创再突破:强化个性标签

JINGGUOLIANGNIANDUODECHOUBEI,RED&YXILIEJIANQUWANSHAN,WEILEJINYIBUQIANGHUA“YUANCHUANG”GAINIAN,LIJINGZHAODAOLESHEJISHIYUANYUAN。

上海天天彩选4YUANYUANSHIJIAJUSHEJIJIELVHUODAJIANGDECAINVSHEJISHI,QIZUOPINZHONGCHANGCHANGNENGJIANDAOYONGXIANDAIHUADEGUOJIYUYANQUANSHIDONGFANGCHUANTONGWENHUADECHANGSHI。

“LIJINGHENNIANQING,TAQISHISHIXIANGZUOYIXIEGENGYOUTUPOXINGDEDONGXI。”JIANMIANZHIHOU,YUANYUANGANJUEDAOZIJIHELIJINGZAICHANPINFANGXIANGSHANGKEWEIBUMOUERHE。

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上海天天彩选4YUANYUANJIACHIHOUDERED&YXILIESHOUCILIANGXIANG,HUIYOUSHENMEYANGDEJINGXI? JIESHI, SHENZHENZHANJIANFENXIAO。

 
 
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